Philadelphia: Jay Emanuel Publications, Inc. Hardcover cloth book, no dustjacket as issued, size is 9 1/2" x 12 1/2". Hardcover book in about good+ condition with some wear and slight indent to corners, some edge wear, scuff wear mark front cover at the top, some tanning to the pages, light crease along the spine.379 pages, profusely illustrated, related ads. Original 1953-54 edition of the Theatre Catalogue, these catalogs, published from 1939 to 1970, contained an astounding amount of information for the movie theatre owner (drive-ins as well) from design to management to future movie trends. Plus information for the theatre owner on where to get products. An invaluable source for the owners. The book is divided into three sections - section one: Design and Construction; section two: Equipment; section three: Management, with a feature article entitled "The Accomplishments of Ben Schlanger, Architect".
Design and Construction topics covered include, but not limited to, "Revolution in Design", "Current Factors Affecting Theatre Beauty", "1953 Review of Theatre Construction", "Washable Wall Covering", "Dimming Fluorescent Lamps", "Theatre Television Goes Outdoors", "Development and Care of Drive-In Lawn Areas", "Playgrounds at Drive-Ins", "Steel For Screen Towers", "Drive-In Theatres of the 1953 Season", and more. Some of the articles in the Equipment Section are "Review of the Use of Signs and Letters", "Sidewalk Housekeeping", "Theatreman's Carpet Guide", "The Seat of the Matter", "Cinerama Arrives", "Old Films Get the New Look", "Is Cinemascope the Answer", "The New Techniques: An Explanation", "The Stereoscopic Art", "3-D Projection", "Projection Room Safety Requirements", listing of Supply Dealers in the US and Canada. We have more Theatre Catalog volumes listed as well. The item "THEATRE CATALOG 11th Volume 1953-54 DRIVE-INs Movie Theatres 3D Films Cinerama" is in sale since Saturday, September 19, 2020. This item is in the category "Entertainment Memorabilia\Theatre Memorabilia\Publications".The seller is "stringers_books_and_collectibles" and is located in East York, Ontario. This item can be shipped worldwide.